When Social LLC. approached Social Strategi with the task of increasing registrations to their Growth Marketing Conference, we were thrilled.
We approached the problem in a unique way.
Since the attendees of Growth Marketing Conference were people who were interested in growing their Company or Startup in this case, we looked at Audience Insights for 500 Startups, Venture Beat and GrowthHackers.
This Social Data Intelligence gave us a lot of insight into the top audience tribes, who influences them, the hashtags that they use, their top bio keywords, etc.
Armed with this knowledge, we helped Growth Marketing Conference create a growth marketing strategy and run paid campaigns targeting the right people with the right creative, creating a home run and 30% increase in Conference registrations.
Event Registrations increased by 30%.
July 10, 2018